HISTORY

It was founded in 1943 by Pedro Marcos Noriega as sweets and select products in the city of Mexico. They produce and sell French fries, corn fritters and snacks, based on a small distribution network, supporting transporting and selling cycling as "Tasty and fries".
In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, in which, Sabritas was purchase from then, started the modernization of its processes and the expansion of its distribution channel.
On March 21, 1968, opens its first plant in the colony Industrial Vallejo, in the city of Mexico, then click on September 22, 1972, opens its second plant in Guadalajara, Jalisco, in November 15, 1980 the third opened in Saltillo, Coahuila, in 1991 opened two new plants in Ciudad Obregón, Sonora and Mexicali, Baja CaliforniaThis last initially for export to United States, where it already then the company expands to other countries, since 1996 opens a plant in mission, Texas, United States, in 1999 opened a massive plant in Ixtaczoquitlán, Veracruz and finally, in 2003 opens the second plant in Mexicali, Baja california, to meet the demand of the American market.

TODAY

Sabritas is the brand under which brands of Pepsico Frito-lay in Mexico products are your property in 1966, PepsiCo invests in the company, such as Cheetos, Fritos, Doritos and flyers is also the name of French fries, although in United States, the product is called "Frito-Lay". It also has several local products such as Crujitos, Rancheritos and Sabritones. Sabritas controls around 80% of the market for junk food in Mexico, while as the main competitor of the company, Barcel (of Grupo Bimbo) which has 12% of the same.

The era of the «Flamin Hot»

From 2000, in Cheetos has innovated on the flavors, some were successful, other flavors were renewed or simply disappeared in 2005, leaves Cheetos "Flamin Hot", but lasted much due to the picoso which was the product although they fortunately ceased to exist in 2006. In 2009, returns the product, but already then out several "Flamin Hot" products such as Crujitos, Doritos, Tostitos, Kkwates and later Sabritas and Ruffles apart from Cheetos, creating the first line of products of the same flavor, but already then Barcel launches the same taste experiment by changing the name of "Fire" on products such as Takis, Chip´s and Hot Nuts.

The company's line of

Delight to consume and to be the leading company of 
consumer products focused on food and beverages, 
convenient, nutritious and fun

Mission

Our mission is to be the first company of consumer products worldwide, focusing on the production of convenient foods and beverages. We try to provide adequate economic benefits to our investors as we provide opportunities for growth and enrichment to our employees, business partners and communities in which we operate. In everything we do we act with honesty, fairness and integrity.

Vision

-Take care of our customers and consumers and the world we live in.

-Sell only products we can be pround only

-Talk honestly and frankness

-Balance the short and long term

-Biodiversity gain and inclusion

-Respect others and succeed together

Role and activities of employees

• Promote the develoment of the communities where we operate.

• Generate paying jobs.

• Contribute to the development of the Mexican economy.

• Projects and collaborate with Mexican Institutions.

• world leaders in food and drink: we are in 200 countries.

• In Mexico generate more than 70,000 direct jobs and over 500,000 indirect.

• Support the countryside and small businesses: more than 1,000,000 families.

POLL

1. How many a week do you eat a Sabrit'as?

   a) Two days for week     b) Al week     c) Never as Sabrita's

2. Have you tasted Sabrita's?

a) Classic's Sabrita's    b) Flaming Hot     c) Cheeto's

3. How often do you buy Sabrita's?

a) Every day    b) Sometimes     c) Once or twice a week

4. Do you think it's fare the price of the Sabrita's?

a) Yes    b) No     c) Maybe

5. What would you like to do to innovate the Sabrita's?

a) Size     b) The flavor    c) Design

6. What you thought about 

a) Exotic sauces     b) Cheddar chesses     c) Combination's

7. What do you think about the combinations of paketaxo?

a) Yes     b) No     c) Because_________

8. Whould you likeif we combine our products?

a) Ruffles    b) Cheeto's     c) Classic's Sabrita's

Graphics

1.       According to the survey we can realize that a vast majority of people, 80%consumed Sabrita’s for at least 2 days per week. 

2.           Most people prefer to consume the classic Sabritas

3.     Most people only consume Sabritas few times a week

          4.   The survey shows that most people said yes, are compliant with the price and the rest said no and maybe, is very high

5.    The mayority of people prefer that the sabritas have a biger size

6.  Most people liked the tube but which combine a higher percentage of 70% and which was obtained from the less exoctic sauces

             7.    The survey shown us that most people like the combinations of Pake taxo 80% voted “Yes” and only the 20% voted “No”

             8.    In the survey we can see that the highest percent of people chose to combine Ruffles. With a low percent of 20%wegot Cheetos’ sand Classic’s Sabrita’s

  Text

According to the survey we have come to the conclusion that the company needs to turn in their products, give more variety at low prices, with a nice design that is desirable in all aspects, to give you a little more to our customers we have decided to add to our Sabritas' a rich and delicious sauce special, unique Edition in the market with which our competition not account and will be a surprise for our consumers to buy our products.

Product

We introduce you this new product, that at difference than the others this one have a delicious combination of Ruffles, Cheetos and Sabritas.

We can see that the size is bigger than the others, is also cheaper and the price is not as much as the others. It's more economic to buy this kind of product because you can have more variety for less money.

Steps

1. We select the different popes to mix according to the survey the more selected

2. We cut the different wraps to be able to make its new image

3. In a bowl mix the potatoes to empty the bag

4. I glued a piece of the wrapping of each Sabritas for its new wrap

5. Sabritas empty ourselves the different in the new image

6. Already almost to finish closing the bag of the new sacheeduffles

7. Finally we fomi role with the new name of the product innovative

Ingredients

Doritos nacho

Sabritas lime

Cheetos pufs

Ruffles of cheese